How to check if your business is Found, Trusted and Reached

Step 1: Check if you are Found

Search your business name, your category plus your city, and your top three services. Look past the first result.

• Is your own website on the first page for your business name?
• Do you appear on the map for your category and city?
• Does an AI assistant mention you when you ask a buyer's question? (See our guide on AI search visibility.)

Step 2: Check if you are Trusted

Open your Google, Facebook and LinkedIn profiles as a stranger would, from a browser where you are not logged in.

• Are hours, address, phone and photos complete and current?
• When was the latest post?
• How many reviews are there, and what is the date of the latest?
• Do the name and details match across every profile and your website?

Step 3: Check if you are Reached

Try to contact your own business from a phone, as a new customer would.

• How many taps from a search result to a message?
• Is there a chat, call or email option on every page that matters?
• How long until a reply? (See our guide on response times.)

Step 4: Write down the evidence

For each finding, write down what you saw, the page or source, and the date. If you cannot verify something, mark it N/A. Never estimate. A finding without a source is an opinion.

Step 5: Rank the gaps and recount

Give each of Found, Trusted and Reached one of three words. Strong: complete and verified. Developing: present, but incomplete or only partly verified. Priority focus: missing, broken or out of date, so fix it first.

Pick the three fixes that remove the most friction for the least effort and do those first. Then recount after four to five weeks and compare.